Ferrari 12Cilindri Tailor Made: Where Maranello Engineering Meets Korean Horsehair
Maranello has unveiled its latest bespoke project, proving that for Ferrari, raw speed is no longer enough—philosophical depth is now part of the package. The newly debuted Tailor Made 12Cilindri, created specifically for the South Korean market, is a collaboration with local artists and the design publication COOL HUNTING®. The result is a vehicle where the roar of an Italian V12 attempts to harmonize with traditional Korean craftsmanship and K-pop neon aesthetics, creating what Ferrari calls a "work of art on wheels."
The exterior features a specially developed Yoonseul paint scheme, which shifts from green to purple depending on the sun’s play across the bodywork. While the colors pay homage to Korean ceramics and Seoul’s nightlife, the true exclusivity lies in unprecedented details. Under the vision of artist TaeHyun Lee, the brake calipers and shift paddles are coated in a white lacquer inspired by traditional Korean najeonchilgi techniques. Furthermore, the body is adorned with visual graphics by GRAYCODE and jiiiiin—a literal visualization of the Ferrari engine’s soundwave, meaning the car is effectively painted with its own voice.
Inside, the cultural collision continues, starring 2022 Loewe Craft Prize winner Dahye Jeong. The artist integrated elements woven from Mongolian horsehair into the dashboard and seats. This marks the first time such a material has been used in a Ferrari, serving as an almost ironic nod to the "Prancing Horse" on the brand's logo. Even the glass roof features a silk-screened pattern, creating a play of light and shadow that makes the driver feel as if they are sitting in a translucent gallery rather than a high-performance cabin.
Technically, the 12Cilindri remains the same 830-horsepower monster, capable of hitting 100 km/h in less than three seconds. However, in this Tailor Made project, technical prowess feels almost secondary. The focus is entirely on status and detail, such as the translucent acrylic Scuderia logos and a center console featuring the project’s name in traditional calligraphy. This is a car for those who want their 340 km/h investment to tell stories of Korean wedding traditions and filigree weaving, transforming the Ferrari from a purebred track machine into a cultural ambassador.
