Audi Shows Off Concept C: Minimalist Sports Car or Just Familiar Ideas in New Packaging?
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Audi has lifted the curtain on Concept C in Milan and Ingolstadt, a two-seat electric roadster wrapped in grand talk of “radical simplicity” and “the dawn of a new design philosophy.” At its core, though, the exercise looks very much like an attempt to dress up the classic sports car format with a fresh narrative and a marketing twist.
