Porsche’s new supercar does not exist yet, but buyers already want to sign contracts
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Porsche’s new Mission S is only a concept car for now, but wealthy customers already want to sign purchase contracts. The German manufacturer has not confirmed series production, announced a price or even decided which powertrain the new supercar might use if it reaches the market. Yet the exceptional interest shows that demand exists for Porsche’s next flagship.
Buyers do not want to be last in line
Porsche chief financial officer Jochen Breckner confirmed during the presentation of the company’s third-quarter financial results that the Mission S, unveiled in October, has received exceptionally positive feedback from potential buyers.
Some customers have already asked for purchase contracts to secure the opportunity to buy the future supercar. However, Porsche has not officially opened its order books.
Breckner stressed that the Mission S is currently a design study and vision concept. Developing a production car will take more time, and the company has not confirmed the start of production.
Porsche is preparing a sports car positioned above the 911
The Mission S previews a new model family that would sit above the 911 in Porsche’s line-up. The last car to fulfil a similar role was the hybrid 918 Spyder, which went out of production in 2015.
Unlike previous limited-production flagships, the Mission S’s technical architecture could underpin several sports cars in the future. This would allow Porsche to spread development costs across a larger production volume.
The choice of powertrain remains open. Porsche is considering internal-combustion and hybrid options, as well as manual and PDK automatic transmissions.
Speculation has centred on a new flat-eight engine, but the manufacturer has not confirmed its use. No figures for power, weight or performance are available either.
Exclusivity could become a new source of profit for Porsche
For Porsche, the Mission S has a significance beyond simply creating a successor to the 918 Spyder.
The company wants to improve profitability by focusing on higher-value models. A limited-production supercar fits this strategy, as wealthy customers pay a substantial premium for exclusivity and rare technology.
In the European market, the Mission S would compete with flagship models from Ferrari and McLaren. Porsche’s strength would lie in the reputation built by the 911 model family, but the new supercar’s success would require a significant technical step forward.
The interest in buying the Mission S is a valuable signal for Porsche, not yet a sales success. Until the final technical specification, price and production decision are in place, any potential purchase contracts remain merely a wish on the part of customers.
