Zeekr stops 007 GT sales ahead of its update

Zeekr launched the 007 GT in China on 15 April 2025, began deliveries on 20 April and priced the three versions at CNY 202,900 (€25,500), CNY 222,900 (€28,000) and CNY 232,900 (€29,200). A month after launch, the model had already crossed 10,000 deliveries, which hardly looks like weak demand. Now the current version is sold out in China and making way for the next one.

More importantly, Zeekr prepared the move months ago. On 16 January 2026, the company said the updated 007 and 007 GT would go on sale in China in the second quarter of 2026, gain a 900 volt architecture in some versions and receive Nvidia’s next generation Drive Thor U chip for the driver assistance system. The same announcement also confirmed that the current cars use an 800 volt architecture and twin Orin X chips, and that Zeekr even offered limited time finance incentives for the 007 GT during the transition. This is not a panicked response. It is a managed model change.

The technical leap is far larger than a routine face lift usually suggests. Based on China’s MIIT filings, output in the rear wheel drive 007 GT rises from 310kW to 370kW, while the all wheel drive version climbs from a combined 475kW to 585kW. The current car offers a CLTC range of 585 to 825 kilometres. The final figure for the new version is still not locked in, but the move to 900 volts and fresher power electronics makes one thing fairly obvious. Zeekr is not stopping at cosmetic tweaks. Its engineers are raising both the charging ceiling and the performance ceiling in one go, so the update arrives with a visible technological jump.

That is what makes the story interesting. By March 2026, Zeekr already sees a need to move the model from an 800 volt platform to a 900 volt one, add new ADAS hardware and push the power figures sharply upwards. The conclusion is difficult to miss. In China’s premium electric car market, brands no longer compete only on shape or price. They compete on the speed of technical renewal. Even a successful new model can start to look old after about a year if rivals move faster on charging, computing power and software.

The same story becomes even more revealing when viewed from Europe. Under the 7 GT name, Zeekr put the same car on sale in six European countries on 15 January 2026, with Dutch prices starting at €45,990. The European product page still talks up an 800 volt architecture, up to 655 kilometres of range, acceleration of up to 3.3 seconds to 100km/h and 10 to 80 per cent charging from 13 minutes. In other words, Zeekr is still using the current technical package as a growth weapon in Europe, while preparing the next specification for its home market in China. The group is therefore running two product life cycles at once. In China, it is defending its place at the front. In Europe, it is still monetising the first export wave.

The company delivered 222,123 cars in 2024, up 87.2 per cent on the year before, and in the first quarter of 2025 its vehicle margin rose to 16.5 per cent. That gives Zeekr enough scale and enough financial room to accelerate product updates without throwing the wider business off balance. At the same time, a premium brand cannot really afford to let a technology led model like the 007 GT sit on ageing hardware for too long.

That is the real point here. Zeekr is not retreating from the 007 GT. It is treating a still fresh car as if it were already halfway to obsolescence, which tells you almost everything about the tempo of the market it is trying to survive.