Genesis prepares a rival to the Bentley Continental GT
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Genesis is moving from concept cars to production models. According to recent reports, the X Gran Coupe and X Gran Convertible will enter production within the next two years, putting the Korean luxury brand in direct competition with the Bentley Continental GT and other large grand tourers for the first time.
Genesis unveiled the X Gran Coupe and X Gran Convertible at the 2025 Seoul Mobility Show as two-door derivatives of its G90 flagship. Both are based on the G90 architecture and retain its long wheelbase, luxurious interior and classic rear-wheel-drive grand tourer proportions.
Production version could deliver over 440 kW
The manufacturer has not yet officially confirmed the powertrain. According to The Korean Car Blog, however, the project is moving towards production, with output expected to be around 600–650 hp, or approximately 441–478 kW. A hybrid or internal combustion powertrain is considered likely, rather than an all-electric setup.
That would fit the model's positioning. The current Bentley Continental GT uses a plug-in hybrid V8 powertrain and competes in the over-500 kW class, so Genesis needs to achieve at least a similar level of performance if it wants to be taken seriously as a rival.
G90 provides a strong technical foundation
The X Gran Coupe is not simply a renamed version of the Magma GT. The Magma GT is a mid-engined sports car concept, which Genesis treats as a separate future performance flagship. The X Gran Coupe instead takes the G90 as its starting point, emphasising a combination of high speed, comfort and luxury.
The production version is also expected to feature an interior related to that of the updated G90 and Genesis's latest infotainment system. If the production car retains the concept's long bonnet, low roof and wide rear end, Genesis will have a visually convincing answer to the Continental GT.
An important step for Europe
Genesis is also expanding its presence in Europe and entering new markets. A large two-door GT is not a volume seller in this region, but its role is different: to raise the brand's profile and show that Genesis no longer wants to compete only with mainstream BMW, Mercedes and Audi models.
Winning over a Bentley customer will take more than 450 kW of power and a leather interior, however. The Continental GT's strengths lie in its material quality, finish and brand history. Genesis's opportunity lies in combining more modern technology, bold design and what will probably be a lower price.
