Urban Automotive's 2024 Vision: Trends Shaping Luxury Car Modification

Urban Automotive, a tuning company, has forecasted the most popular car modification trends for 2024. This forecast comes at a time when the market for custom car modifications is experiencing unprecedented growth, driven by demand for unique and personalized vehicles.

1. Flat-Faced Wheels: This trend, gaining momentum in America, is now also appearing on European roads. Reflecting a retro aesthetic, this style is becoming increasingly popular. For example, Platinum Motorsport in Los Angeles fitted Kim Kardashian’s modified Range Rover with 24-inch custom Cactus Jack x Forgiato wheels. While opinions on this style are mixed, its aerodynamic benefits and bold look provide plenty of emotion.
2. Pastel Vinyl Wraps: Moving away from classic satin black, fashionable car owners are now turning to pastel shades. Yiannimize, a leading vehicle customization specialist, has been at the forefront of this trend. A notable example is the transformation of footballer Jack Grealish’s Lamborghini Performante Urus into Tiffany blue. Yiannimize CEO Yianni Charalambous notes that while dark, matte colors remain popular, there’s growing interest in adventurous, especially pastel, shades. This trend is also acknowledged by several luxury car manufacturers like Rolls-Royce and Bentley, as seen in their recent color offerings.
3. Vibrant Interiors: As car exteriors embrace softer pastel tones, interiors are predicted to become bold and vibrant in 2024. A prime example of this rising trend is Absolute Motors’ work on Rico Verhoeven’s Mercedes G-class Widetrack, which was customized with a blue interior. The project will be unveiled in 2024.
4. Heritage-Inspired Tuning: The restomod style, blending classic designs with modern technology, has gained popularity over the last five years. Urban Automotive’s Signature series often includes such projects, and demand is expected to continue growing in 2024. The company’s interpretation of the Land Rover 75th Anniversary Defender, fitted with a carbon fiber hood and Urban Cast ‘UC-4’ wheels, is a testament to this trend’s popularity.
5. Visual Carbon Fiber: Central to these kits is carbon fiber, which continues to gain popularity for its visual impact and lightweight benefits. This was evident at this year’s SEMA show in Las Vegas, where many vehicles showcased exposed carbon fiber body panels.