Alpine's new electric sports show car unveiled soon

Check out the A290_β, the fresh new ride with a pure Alpine vibe! The naming strategy is pretty simple: it starts with an “A” and has three digits. The first digit tells you the vehicle’s size, while the “90” means it’s a multi-purpose sports car, aka “life-style”. If it’s a pure sports car, it’s got a “10”. Finally, the “β” refers to the test version before the final one, just like in software.

Wanna see this bad boy? Here’s the deal: from April 28th to 30th, you can win an invite to check out the A290_β at a super intense race featuring both Formula 1 and World Endurance Championship. To get your hands on the invite, you gotta scan the QR code on the Alpine A523s racing at the Baku City Circuit and the A470s at the 6 Hours of Spa-Francorchamps. You’ll need that QR code to enter the drawing, and trust us, you won’t wanna miss out!

A little history on Alpine: they’ve been around since 1955, when Jean Rédélé founded the company to make awesome French-style sports cars. Their latest creation, the A110, debuted in 2018 and perfectly embodies Alpine’s core principles of compactness, lightness, agility, and fun. The Alpine Business Unit was launched in 2021 and is now fully dedicated to crafting innovative, exclusive sports cars under the Renault Group umbrella, drawing on the expertise of the historic Dieppe plant and the incredible engineering talent of the Alpine Racing and Alpine Cars teams.