Volvo Cars Broadens Its Portfolio with the New MPV EM90

Volvo Cars has introduced its latest addition to the electric vehicle lineup, the Volvo EM90, a fully electric premium Multi-Purpose Vehicle (MPV). Designed not just for comfortable travel but to cater to diverse customer needs, the EM90 showcases Volvo’s commitment to innovation and responsiveness to market demands.

The decision to launch the EM90 in China, the world’s largest car market, reflects the growing popularity of the MPV segment, particularly in many parts of Asia. This strategic move positions Volvo Cars to tap into this demand and expand its global reach.

Hot on the heels of the award-winning EX30 fully electric small SUV, the EM90 marks the second rapid expansion of Volvo’s model portfolio. Both vehicles, with their distinct features and electric capabilities, are poised to capture new audiences and contribute to a more comprehensive presence in the international automotive market.

The introduction of the EM90 aligns with Volvo’s ambitious goal to be a fully electric car manufacturer by 2030. As part of this commitment, a range of new fully electric Volvo cars will be launched in the coming years, promising zero tailpipe emissions while delivering the exceptional driving experience customers expect from the Volvo brand.

This evolution of the model portfolio not only ensures that Volvo achieves its target of selling exclusively fully electric cars globally by 2030, a significant step in meeting sustainability goals, but it also underscores Volvo’s dedication to sustainable mobility and its aspirations to lead the industry in this regard. The EM90, along with upcoming electric models, represents a pivotal stride toward profitable growth and cementing Volvo Cars as an industry leader in the realm of sustainable transportation.