Aston Martin joins Star Wars, but a film debut for its supercars is not yet certain
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Aston Martin has signed a partnership agreement with Disney and Lucasfilm that will see the British luxury carmaker take part in celebrations marking the 50th anniversary of Star Wars in 2027. Joint projects begin in January and could include special-edition models and exclusive products. Whether Aston Martin sports cars will appear in a future film remains unknown.
James Bond’s carmaker finds a new partner
Aston Martin, Disney and Lucasfilm will organise joint events and special projects throughout 2027, bringing together automotive design and the world of film. The partnership marks the 50th anniversary of the first Star Wars film, which premiered in 1977. Lucasfilm is preparing an international programme for the occasion, including a return to cinemas for the original film.
According to Aston Martin’s chief marketing officer, Finbar McFall, the companies share a desire to create products and experiences with distinctive design and a strong emotional impact.
Aston Martin will reveal details of the partnership programme in early 2027.
Is a Star Wars special edition on the way?
Aston Martin has not confirmed the involvement of any specific model in the project. Nor have there been any reports of filming, special editions or a vehicle being developed specifically for Star Wars.
In an interesting coincidence, Aston Martin filed a trademark application for the name Venator in 2024. The same name is used for a class of Galactic Republic starships in the Star Wars universe.
That does not, however, prove a connection to the current partnership. Venator could also be intended for an entirely separate car model or project.
A potential special edition would fit Aston Martin’s existing strategy of building exclusive cars in small production runs and using special projects to raise brand awareness.
Film partnerships are nothing new for Aston Martin
Aston Martin’s best-known film connection dates back to 1964, when the DB5 appeared in the James Bond film Goldfinger.
It became one of the most famous cars in cinema history, and the manufacturer has continued its partnership with the Bond franchise for decades. For example, Aston Martin built ten DB10 sports cars for Spectre.
The Star Wars agreement differs from the existing Bond partnership. For now, it is primarily an anniversary programme and a collaboration between brands, rather than a confirmed film project.
In the European luxury car market, where Aston Martin competes with Ferrari, Bentley and other exclusive manufacturers, a partnership of this kind helps reach new audiences.
The partnership’s actual value will depend on what Aston Martin unveils in 2027. A limited-edition model with Star Wars styling could appeal to collectors, but for now, only participation in the anniversary programme is confirmed.
