McLaren Artura could disappear in 2028, making way for a hybrid with more than 600 kW
The McLaren Artura’s lifespan may prove unusually short. According to sources, McLaren will end production of its most affordable supercar in 2028, replacing it with a new mid-engined hybrid currently known by the project name P34. McLaren has not officially confirmed the end of Artura production or P34’s technical specifications.
Artura was meant to usher in a new era for McLaren
Unveiled in 2021, the Artura was far more than a new entry-level model for McLaren. It debuted the McLaren Carbon Lightweight Architecture carbon-fibre architecture and a new 3.0-litre twin-turbo V6 paired with an electric motor.
The current Artura produces 515 kW and 720 Nm. An eight-speed dual-clutch transmission sends power to the rear wheels, and 0-100 km/h takes 3.0 seconds. The Artura Spider achieves the same key figures.
The problem was not so much the car’s capability as its difficult start. Production and deliveries were disrupted by component shortages and, later, quality problems. According to sources cited by Automotive News, the bumpy launch damaged customer confidence. US registrations did rise to 510 cars in 2025, but fell by 18 per cent to 205 cars in the first half of 2026.
P34 would move the entry level much higher
More exciting figures are already circulating for the P34 planned to replace the Artura. Unofficial information suggests that the car will retain a V6-based hybrid powertrain, but total system output is expected to exceed 800 hp, or around 588 kW. Some reports even point to roughly 810 hp, or 596 kW.
This would change the structure of McLaren’s model range. The Artura is currently positioned clearly below the 750S, but a P34 with close to 600 kW would exceed the current 750S’s 552 kW figure.
Output alone does not, of course, determine the hierarchy between models. McLaren may differentiate the cars through weight, aerodynamics, chassis, hybrid system and intended use. But one thing seems clear: if the figures circulating for the P34 prove accurate, McLaren does not intend to replace the Artura with simply a slightly updated Artura.
McLaren is reshaping its entire model range
The timing is no coincidence. A few days ago, McLaren announced an investment of £500 million, or approximately €575 million, in UK manufacturing and development. The company will develop and produce new engines and transmissions itself, expand production of carbon-fibre structures and build a new assembly plant.
The same plan includes McLaren’s first four-door sporty SUV. The company, however, is not currently rushing to introduce a fully electric model, as management believes there is insufficient demand among customers.
The Artura’s possible disappearance fits this strategy rather well. McLaren wants to increase sales volumes with an SUV, while moving towards more expensive and more powerful models on the two-door side.
In the European supercar market, this would mean a thinning of the Artura’s price bracket. The Ferrari 296 and Lamborghini Temerario are hybrids, but are positioned higher in terms of both price and power. One of the Artura’s strengths has been the opportunity to get McLaren carbon-fibre construction and a plug-in hybrid powertrain at a relatively low entry price for the brand.
If the P34 takes its place in 2028 and its output of close to 600 kW is realised, the idea of a “cheap McLaren” may become even more relative.
