Ford Fathom brings an electric pickup into Maverick price territory

Ford has revealed the name and pricing of its new electric pickup. The Fathom is due to reach customers in 2027, with US prices starting at $28,350 for the standard-range version. At current exchange rates, that is roughly €24,600 before local taxes. The figure puts the EV in essentially the same price bracket as the Ford Maverick XL Hybrid, although Ford has yet to confirm European sales.