Three Ford pickups and a Lamborghini formed a million-dollar tower at SEMA
An unusual structure drew attention at the SEMA automotive show in Las Vegas: a Lamborghini Huracán STO stood more than three metres high, supported by three Ford Super Duty pickups. American tuning company Elevation Off Grid (EOG) did not use a crane to lift the supercar. Instead, it drove the pickup carrying the Lamborghini up a ramp and into position above the other two vehicles.
Lamborghini rose to a height of 3.35 metres
Elevation Off Grid built the display to demonstrate the payload capacity and suspension capabilities of its Ford Super Duty models modified for heavy-duty work.
The company positioned two pickups side by side, with a third Ford fitted with an extended load platform above them. The latter carried a Lamborghini Huracán STO.
According to Carscoops, the upper Ford drove into position via a specially designed ramp, raising the Italian supercar approximately 3.35 metres above the exhibition floor. The company estimated the combined value of the vehicles in the display at nearly one million dollars, or approximately €870,000.
Suspension must withstand more than 4.5 tonnes
The real stars of the display are not the Lamborghini but the pickups beneath it.
EOG says its reinforced load platforms can support loads of up to 4,536 kg. The pickups use adjustable LiquidSpring Smart Suspension, which helps maintain the vehicle’s stance even under heavy loads.
The lower vehicles carry the combined weight of the upper Ford and the Lamborghini. The structure must also ensure load distribution and stability.
This is an exhibition display created under controlled conditions, not a solution intended for routine transport.
The SEMA spectacle has a practical message
Elevation Off Grid wants to show that its conversions are about more than bigger wheels and more aggressive looks. The reinforced chassis and high-capacity structures are intended to preserve the Ford Super Duty’s capabilities as a work vehicle.
Such full-size American pickups are rare in Europe, where similar duties are mostly handled by smaller commercial vehicles and specialist trucks.
The biggest trick of the SEMA display is therefore not lifting the Lamborghini high into the air, but the fact that EOG used its own vehicles’ load-carrying capacity to do so. The supercar drew the attention, but the purpose of the entire show was to sell Ford pickup conversions.
