New Lamborghinis: Atrevido and Delirio
Lamborghini has filed trademark applications in the European Union for the names Atrevido and Delirio, which could appear on future supercars from the Italian manufacturer. Both continue the brand’s bullfighting-related naming tradition. Although Lamborghini has not confirmed that it is developing new models under these names, previous trademark filings suggest that at least one could reach a production car in the next few years.
Two names, one familiar tradition
Autoblog discovered the new trademark applications in Carmoses in documents from the European Union Intellectual Property Office (EUIPO). Both names cover vehicles as well as electronics, clothing, toys and model cars.
Atrevido means bold or daring in Spanish. The same name belonged to a light-coloured, spotted fighting bull from the Osborne breeding farm that entered Madrid’s Las Ventas arena in 1966. Delirio means delirium or frenzy in Italian and Spanish. The name fits Lamborghini’s established tradition of model names that often refer to fighting bulls or bullfighting-related terms.
The manufacturer also applied for trademark protection for a stylised LXIII mark. In Roman numerals, this means 63, a reference to Lamborghini’s founding year of 1963.
A new luxury GT or a limited-production hypercar?
The Revuelto V12 hybrid, Temerario V8 hybrid and Urus SE SUV occupy central roles in Lamborghini’s current model range.
One possibility is that Atrevido or Delirio will be used for a future plug-in hybrid grand tourer, which could be based on the Lanzador concept. Lamborghini has revised its electrification plans and abandoned the Lanzador’s original all-electric powertrain. Another possibility is to use the new names for exclusive, low-volume models. Lamborghini’s Few-Off programme allows it to create hypercars with distinctive bodywork and finishes based on existing technology.
This strategy is profitable for the manufacturer. Limited-production cars can command substantially higher prices than regular production models without requiring an entirely new powertrain and platform to be developed.
A trademark application does not necessarily mean a new car
Lamborghini has previously registered names shortly before unveiling new models. The Revuelto name, for example, appeared in the trademark register approximately ten months before the car’s official debut. However, protecting a name does not automatically mean a production decision has been made. Carmakers often register more potential names than they actually use.
In the European supercar market, Lamborghini competes primarily with Ferrari, McLaren and Aston Martin. All these manufacturers are seeking ways to reconcile increasingly stringent emissions requirements with high performance and exclusivity.
Atrevido and Delirio could therefore denote two entirely new models, but they could equally be special versions of existing supercars. Lamborghini has not disclosed technical specifications, debut dates or production plans associated with either name.
