Brabus creates a €45,000 electric motorcycle limited to just ten examples
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The Brabus Urban E Fragment Edition is a typical Brabus product in the most expensive sense of the word: the technical foundations come from elsewhere, Bottrop adds bolder execution, carbon fibre and exclusivity, and the price quickly reaches a point where rationality is nowhere to be seen, even through the mist in its wake. The new electric motorcycle was created with Japanese designer Hiroshi Fujiwara and his Fragment Design label, and the entire run is limited to ten examples.
Brabus is unveiling the Urban E Fragment Edition at ComplexCon in Los Angeles. According to the manufacturer, the project combines Brabus design, Fujiwara's minimalist Fragment Design aesthetic and electric motorcycle technology from France's DAB Motors.
That means this is neither a display mock-up nor a one-off design exercise. Brabus is actually selling ten numbered motorcycles.
Black and white, but not understated
The Fragment Edition's most visible change is its black-and-white colour scheme. The main body remains black, while the carbon-fibre wheel covers, brake callipers and bespoke Brabus Masterpiece leather seat are white.
Carbon fibre also features on the front mudguard, rear-wheel cover, lower protective panel, sides and rear aerodynamic elements. Brabus places an illuminated logo at the front, with a projector headlight beneath it, and integrates a 220 V charging socket into the front fairing. A separate storage compartment for the charging cable sits ahead of the seat.
The result is deliberately more of a design object than a traditional motorcycle. Fragment Design's influence is easy to spot: rather than putting the mechanical components on display, the body conceals much of them within a monolithic design.
27 kW does not sound like much; 475 Nm does
The electric powertrain develops 27 kW, and Brabus quotes maximum torque of 475 Nm. Top speed is 120 km/h, and the manufacturer promises a range of up to 150 km on a single charge. A low-maintenance, carbon-fibre-reinforced belt transfers power to the rear wheel.
For electric motorcycles, a manufacturer may quote torque at the wheel after reduction gearing rather than at the motor shaft, so this figure cannot be compared directly with, for example, the crankshaft torque of a combustion-engined superbike.
At 27 kW, the Urban E belongs more in the fast urban motorcycle category than among electric superbikes. By comparison, top-end electric motorcycles comfortably exceed 100 kW. Brabus is not aiming for a speed record here, but for a compact urban machine whose price primarily reflects scarcity and finish.
Brabus does not disclose the exact capacity of the 72 V lithium-ion battery in its official Fragment Edition announcement, so there is little point in calculating speculative energy consumption or charging times.
Based on a DAB, but Brabus did more than add stickers
The Urban E is based on DAB Motors' modular DAB 1α platform. Brabus and DAB began their electric motorcycle collaboration at Milan Design Week in 2026, where they unveiled an entire three-model family.
The most basic model, the DAB 1α BRABUS, remains closer to the original vehicle. The Urban E, by contrast, uses a more powerful motor and chassis and design changes developed for Brabus.
The Fragment Edition is therefore not a new technical model, but the most exclusive interpretation of the Urban E. The Urban E First Edition unveiled in April used the same 27 kW electric powertrain and also imposed very strict production limits on individual colour versions. The Fragment Edition takes the same idea a step further, with all ten examples now sharing a single design.
Hiroshi Fujiwara's name adds more to the price than an extra kilowatt
Fujiwara is not a motorcycle engineer, but one of Japan's most influential figures in streetwear and street culture. Fragment Design's collaborations revolve around scarcity, a recognisable aesthetic and collectability.
Brabus is playing exactly the same game.
The Urban E Fragment Edition is priced at around €45,000. In Europe, that money already buys a very serious combustion-engined superbike, several mid-range motorcycles or a decent used sports car. The Fragment Edition therefore does not compete with electric motorcycles from Zero, LiveWire or Can-Am in the conventional sense.
Instead, it competes more with watches, special-edition trainers and limited-production supercars: buyers pay for the likelihood that someone else will not own the same thing.
Brabus is deliberately expanding beyond cars into a lifestyle brand
The electric Urban E is not Brabus's first two-wheeled project. The company already produces the KTM-based 1400 R series, whose current Signature Edition develops 140 kW and 145 Nm and is limited to 100 examples.
That comparison lays bare the nature of the Fragment Edition rather ruthlessly. The 27 kW Urban E does not even attempt to match the performance of the 140 kW Brabus 1400 R. The electric motorcycle's value instead comes from urban use, design and its production run of ten examples.
At the same time, Brabus's strategy is logical. The company is moving ever further beyond simply tuning Mercedes-Benz vehicles and now sells boats, motorcycles, clothing and other luxury products. The Fragment Edition fits perfectly into that world.
On technical merit, €45,000 is an absurd sum for a 27 kW motorcycle. Judged as a collector's item, however, power is almost incidental.
