Maserati prepares to unveil two new luxury cars with the brand’s future at stake
Maserati reportedly plans to unveil initial concepts for two new models on 10 December, pointing to the possible return of the legendary Levante and Quattroporte. The Italian luxury carmaker urgently needs new models, with sales falling below 8,000 cars a year and losses continuing to grow. A new SUV and a luxury flagship with a different body style are expected to help Maserati regain its competitiveness against Porsche, BMW and Mercedes-Benz.
Levante and Quattroporte could return in new forms
According to The Supercar Blog, Maserati is preparing to unveil two concept cars on 10 December. One is expected to preview the Levante’s successor, while the other should indicate the design direction of the next-generation Quattroporte.
Stellantis has confirmed that two new larger vehicles will join Maserati’s range. The company’s official calendar also includes Maserati Day on 10 December, when the manufacturer will present its future strategy. However, the unveiling of these specific concept cars has not yet been officially confirmed.
Levante production ended in 2024, and the smaller Grecale is currently Maserati’s only SUV. The new Levante is expected to restore the brand’s position in the market for larger luxury SUVs, where its rivals include the Porsche Cayenne, BMW X5 and Range Rover Sport.
The Quattroporte’s successor could prove even more interesting. Maserati’s management has hinted that, rather than a traditional saloon, the new flagship could feature a low, elongated body combining the practicality of a shooting brake with the proportions of a sporty crossover.
Combustion engine or electric power?
Maserati has not confirmed the powertrains for the new models.
However, the company’s head of technical development, Davide Danesin, has explained that future luxury models could use both combustion and electric powertrains. One option the manufacturer is considering is using partners’ platforms to reduce development costs.
That would be a significant change. Maserati has so far emphasised its distinctive engineering, but developing entirely independent platforms is becoming increasingly expensive at low production volumes.
Power output, battery capacity, range and dimensions for the new models are not yet known.
Maserati needs more than two new cars
Maserati sold approximately 7,900 cars in 2025, about 30% fewer than a year earlier. The company’s adjusted operating loss reached €198 million.
By comparison, Porsche sells hundreds of thousands of cars a year, giving the German manufacturer significantly more scope to spread development costs.
Maserati’s problem is not just an ageing model range. The manufacturer must find a balance between exclusivity, technology and production costs.
Stellantis chief Antonio Filosa has stressed his desire to retain Maserati as an independent luxury brand. However, technical collaboration with other manufacturers could prove essential if the company is to turn a profit with its new models.
Fierce competition awaits in Europe’s luxury car market
The Levante’s successor is expected to compete in a segment where the Porsche Cayenne offers both combustion and electric powertrains. The new interpretation of the Quattroporte, meanwhile, must attract buyers who would otherwise choose a Porsche Panamera, BMW 7 Series or Mercedes-Benz S-Class.
Maserati’s strengths will remain its Italian design, the heritage of its Nettuno engines and its exclusivity. But that will not be enough if competitors offer better software, more efficient powertrains and a stronger service network.
The 10 December presentation is therefore far more important for Maserati than a routine model announcement. The company must show how it can make a historic luxury brand profitable again without losing its distinctive character.
Unveiling two new models would be the first step. Producing them at a price that buyers consider justified and that leaves the manufacturer with a sufficient profit will be much harder.
