Porsche prepares a supercar above the 911 and an SUV larger than the Cayenne
Under its new “Sportwagenschmiede ’35” strategy, Porsche has confirmed two previously unexplored model directions: a mid-engined supercar positioned above the 911 and the possibility of an SUV larger than the Cayenne. Both are intended to take the brand into the higher-margin D and E segments.
A dedicated platform for the supercar
Porsche is developing a new mid-engined supercar platform that could underpin a model range more expensive and exclusive than the 911. The manufacturer promises to reveal a first preview on 15 October. Porsche has not yet disclosed the powertrain, power output or production timing.
The new model will sit clearly above the 911 Turbo S and GT models. Porsche aims to increase the share of more expensive D- and E-segment cars in its line-up to around 45 per cent over the medium term.
Another SUV above the Cayenne
Meanwhile, Porsche is considering a D-segment SUV larger than the Cayenne. The manufacturer has not yet given it final approval for production, but the model is officially among the projects under consideration.
This is not the same car that Porsche will introduce alongside the Macan in 2028. That vehicle is a smaller B-segment SUV with combustion-engine and plug-in hybrid powertrains. The model planned above the Cayenne would be an entirely separate project.
More exclusivity, fewer model variants
Porsche wants to reduce the number of model variants by around 20 per cent while increasing sales volumes for each variant. The manufacturer aims to raise the average selling price of its more expensive flagship models by around a fifth.
Porsche is not committing to a single powertrain path. The company will continue developing combustion engines, plug-in hybrids and fully electric models in parallel, while deepening its collaboration with Audi on the use of the PPE and PPC platforms.
For the European market, this means Porsche is not moving exclusively towards electric power, but is also shifting its range towards more expensive and exclusive models. The new supercar is intended to strengthen the brand’s sports car image, while the SUV larger than the Cayenne is intended to generate profits in a segment where Bentley, Range Rover and Mercedes-Maybach already operate.
