Ram brings Brazilian-developed pickup to Europe with prices starting at €44,000
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Ram has opened European orders for the Rampage, developed and built in Brazil. The five-metre-long pickup combines SUV-like ride comfort with a payload of up to 1,015 kg. The range comprises the Rebel with a 147 kW diesel engine and the R/T with a 200 kW petrol engine. The first customers will take delivery in February 2027.
Unibody construction sets the Rampage apart from the Ranger and Hilux
The Rampage uses unibody construction rather than a traditional ladder frame, along with independent suspension featuring a multi-link rear setup. This design favours ride comfort and handling, but does not necessarily offer durability comparable to that of a body-on-frame pickup in the toughest working conditions.
The Rampage is 5,028 mm long and 1,886 mm wide, making it noticeably shorter than the Ford Ranger. The load bed measures 1,450 mm in length and has a capacity of 980 litres. It can also accommodate a Euro pallet.
The Rebel has a payload of up to 1,015 kg, while the sportier R/T can carry up to 750 kg.
Diesel for work, petrol for driving enjoyment
The Rampage Rebel uses a 2.2-litre turbodiesel producing 147 kW and 450 Nm. Its 17-inch wheels are fitted with off-road tyres, and its equipment focuses on practicality.
The R/T gets a 2.0-litre turbocharged petrol engine delivering 200 kW and 400 Nm. It accelerates to 100 km/h in 6.9 seconds and reaches a top speed of 220 km/h.
The sports version has 19-inch wheels, suspension lowered by 10 mm and a specially tuned exhaust system.
Both versions feature a nine-speed automatic transmission and on-demand four-wheel drive. Equipment also includes a 4WD Low driving mode and hill descent control.
Price and ease of use matter in the European market
Inside, Ram offers a 12.3-inch infotainment screen, a 10.3-inch digital instrument cluster, electrically adjustable seats and a Harman Kardon sound system. Level 2 driver assistance systems support the driver.
The Rampage's European starting price is €44,000 before taxes. Adding Estonia's standard 24% VAT would bring that to at least €54,560, excluding any other potential costs.
Official importer KW Auto and its dealer network handle sales and servicing in Europe. Neither the start of sales in Estonia nor a local price list has been separately confirmed.
The Rampage's main rivals are the Ford Ranger, Toyota Hilux and Volkswagen Amarok, but Ram is taking a different approach to buyers. Rather than competing on maximum towing capacity or the toughest frame construction, the manufacturer offers a more compact and comfortable pickup.
The Rampage's success depends on whether European buyers consider SUV comfort and an open load bed sufficient reason to give up a traditional work vehicle. With a tax-inclusive starting price of more than €54,000, that is by no means a given.
