Ferrari’s first electric car sells out for 2027 despite design angering fans
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Ferrari’s first fully electric model, the Luce, has proved unexpectedly popular. Despite a wave of criticism in the spring, its entire planned production for 2027 has already been reserved by buyers. Deliveries of the electric car, priced at more than half a million euros, will begin later this year, while new customers face a wait of at least a year. This is an important win for Ferrari, as the Luce was meant to prove that the legendary Italian sports car brand could win over customers without an internal combustion engine.
Buyers order before taking a test drive
Ferrari chief executive Benedetto Vigna confirmed during the presentation of the company’s third-quarter financial results that its entire Luce sales allocation for 2027 had already been assigned to customers.
Even more telling is the fact that most buyers have not driven the car. International media test drives will not begin until the first quarter of 2027, with customers getting behind the wheel afterwards.
According to Reuters, Ferrari currently faces no problems with either production or demand. However, the company is not disclosing how many Luce cars it will build next year.
This makes the significance of the sold-out production run harder to assess. Ferrari traditionally keeps production volumes in check to maintain its cars’ exclusivity and high prices. A full order book therefore does not yet demonstrate widespread demand for electric luxury cars.
More than 770 kW and five seats
The Luce differs fundamentally from previous Ferraris. With four doors and five seats, it combines sports car performance with a more practical body. Its exterior was designed in collaboration with LoveFrom, the company founded by former Apple design chief Jony Ive.
The engineering, meanwhile, lives up to the Ferrari name.
Four electric motors produce a combined output of more than 770 kW. The car accelerates to 100 km/h in approximately 2.5 seconds and reaches a top speed of more than 310 km/h.
According to the manufacturer, the 122 kWh battery provides a range of more than 530 km. DC charging at up to 350 kW helps reduce the time needed to charge the large battery.
Ferrari uses an 800-volt electrical architecture and develops much of its powertrain and battery technology in-house.
Ferrari is selling exclusivity, not just an electric car
The Luce’s launch is significant at a time when several luxury carmakers have postponed their electrification plans.
Ferrari’s advantage, however, lies in its customer base. Someone spending more than half a million euros on a car is not simply comparing range and charging power. The brand, rarity and opportunity to be among the first owners of an electric Ferrari are equally important.
In Europe, the Luce primarily competes with the Porsche Taycan Turbo GT and other exceptionally powerful electric luxury cars. Ferrari, however, charges a considerably higher price, offering a more exclusive product in return.
The company’s financial figures support this strategy. Ferrari’s revenue rose by 7% in the third quarter to approximately €1.9 billion. Net profit increased by 13% to €431 million.
The Luce’s success shows that online criticism and the preferences of actual buyers can be two entirely different things. Ferrari customers may not need the sound of a V8 or V12 to pay an extraordinary price for an extraordinary car.
At the same time, the Luce selling out does not mean Ferrari is abandoning internal combustion engines. The company wants electric cars to account for 20% of its model range by 2030. The remainder will consist of hybrids and conventional powertrains.
